Founded in 1927 in downtown Lincoln by its patriarch, August Dietze, a local string bass player, the company charter has always had its roots firmly planted in serving the musician. Long term support of local schools and the professional community has been the cornerstone of the success of this company. While our policy of service after the sale is not unique in the retail industry, it is a hallmark of our reputation, as well as a fundamental mechanism in the long term health of the business. We apply a "Golden Rule" approach to all customer relationships. We treat them as honestly, competently, and as thoroughly as we would expect to be treated ourselves.